Blueberry Ingredients Market will grow at highest pace owing to rising demand for immunity-boosting foods

Blueberry ingredients are derived from the fruits of blueberry plants and are widely used in varied food and beverage applications owing to their high antioxidant content. The major blueberry ingredients include blueberry puree, blueberry juice concentrate, blueberry powder, and others. Blueberry ingredients offer several health benefits due to the presence of anthocyanins, vitamins, fiber, and other essential nutrients. They help in improving vision, supporting digestive health, enhancing cognitive functions, reducing inflammation, and boosting immunity. With rising health awareness and growing demand for immunity-boosting foods, the demand for blueberry ingredients is increasing substantially.

The Global Blueberry Ingredients Market is estimated to be valued at US$ 2,227.7 Mn in 2024 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.

Key Takeaways

Key players: Key players operating in the blueberry ingredients market are Ingredion Incorporated, AGRANA Beteiligungs-AG, Dohler GmbH, Sensient Technologies Corporation, Tianjin Jianfeng Natural Product RD Co. Ltd, Givaudan SA, FutureCeuticals, Scenic Fruit Company, Atlantic Blueberry Company Inc., and Jasper Wyman Son Inc. These players are focusing on new product launches, expansions, and partnerships to gain a competitive edge in the market.

Growing demand: The demand for blueberry ingredients is growing significantly owing to rising awareness about their nutritional profile. The shift in consumer preferences towards healthy and nutritious foods is fueling the product demand. Further, the growing application of blueberry ingredients in various end-use industries like food beverages, pharmaceuticals, personal care, and others is boosting the market growth.

Technological advancements: Manufacturers are investing heavily in RD activities to develop innovative production technologies to enhance the nutritional value and shelf life of blueberry ingredients. New extraction techniques are helping manufacturers offer customized and standardized blueberry puree, powder, and concentrates to their customers.

Market Trends

Increasing application in functional foods beverages: With growing health consciousness, the demand for functional foods and beverages containing blueberry ingredients is increasing. Manufacturers are introducing various product lines incorporating blueberry puree, concentrate, and powder.

Rising demand for plant-based products: Vegan and vegetarian diets have become popular worldwide. The demand for plant-based and natural foods containing blueberry ingredients is growing owing to their varied health benefits.

Market Opportunities

Nutraceuticals: Ongoing research demonstrates the anti-inflammatory and antioxidant properties of blueberry ingredients. This opens opportunities for manufacturers to develop nutraceutical supplements containing concentrated levels of blueberry anthocyanins.

Innovative agricultural technologies: New agricultural technologies allowing cultivation of blueberries in a wider range of climatic conditions can help suppliers ensure steady supply and meet the growing global demand for blueberry ingredients.

Impact of COVID-19 on Blueberry Ingredients Market Growth

The COVID-19 pandemic had a significant impact on the global blueberry ingredients market. During the initial outbreak and lockdown phase, the supply chain was disrupted due to travel bans and border closures. This led to a shortage of raw materials for manufacturers. Demand also declined sharply from the foodservice and hospitality sector as restaurants, cafes, and tourism were brought to a halt.

However, as people were confined to their homes, the demand for healthy and nutritious food products increased steadily. This boosted the sales of blueberry-containing products in the retail sector. Manufacturers responded by ramping up production to meet the rising demand from supermarkets and online grocery stores. New product launches fortified with blueberry extracts also contributed to market growth.

As economies reopen and restrictions are lifted gradually, the foodservice sector is recovering. However, supply chain challenges persist in some regions. Manufacturers are diversifying their supplier networks and building strategic inventories to ensure business continuity. The focus on immunity-boosting superfruits is expected to drive the blueberry ingredients market going forward. Continuous RD into new product applications will further support market expansion in the post-pandemic period.

North America dominates Blueberry Ingredients Market in terms of value

North America has traditionally been the largest and most lucrative market for blueberry ingredients globally. The region accounts for over 40% of the total market value currently, led by the United States. High awareness about the nutritional benefits of blueberries, coupled with growing demand for natural food colors and flavors, has boosted the consumption of blueberry-derived products in the region.

Canada is also a major producer and consumer, facilitated by suitable growing conditions and proximity to the American market. Manufacturers in North America have established strong supplier networks within the region to get reliable supplies of high-quality processed blueberry ingredients. Europe holds the second position, though the Asia Pacific market is growing at a faster rate in value terms currently.

Europe has a long history of blueberry cultivation, processing and product innovation. Countries like Poland, Germany and Portugal are major growers with increasing exports worldwide. However, the fastest growth is observed in Asia Pacific due to rising health consciousness, expanding middle-class population and growing western influence on dietary trends in nations like China, India and Southeast Asian countries